For a Good Cause: The Effects Pf Cause Importance, Cause Proximity, Congruency and Participation Effort on Consumers' Evaluation of Cause Related Marketing
Year of publication: |
2002-04-19
|
---|---|
Authors: | Landreth, Stacy |
Other Persons: | Abe Biswas (contributor) ; Al Burns (contributor) ; Judith Garretson (contributor) ; Al Schupp (contributor) ; Laura Lindsay (contributor) |
Publisher: |
LSU |
Subject: | Marketing (Business Administration) |
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