GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Year of publication: |
2014
|
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Authors: | Blazevic, Vera ; Wiertz, Caroline ; Cotte, June ; Ruyter, Ko de ; Keeling, Debbie Isobel |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 2, p. 87-100
|
Subject: | Scale development | General online social interaction propensity | Individual difference | Social media | Social Web | Social web | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing |
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