Governance mechanisms in domestic and international buyer-supplier relationships : an empirical study
Michael Burkert; Björn Sven Ivens; Jialu Shan
| Year of publication: |
2012
|
|---|---|
| Authors: | Burkert, Michael ; Ivens, Björn Sven ; Shan, Jialu |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 3, p. 544-556
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beschaffung | Procurement | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Verhalten in Organisationen | Organizational behaviour | Governance-Ansatz | Governance approach | Investitionsgüterindustrie | Capital goods industry | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546583