Government, company, and dyadic factors affecting key account management performance in China : propositions to provoke research
William H. Murphy, Ning Li
| Year of publication: |
2015
|
|---|---|
| Authors: | Murphy, William H. ; Li, Ning |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 51.2015, p. 115-121
|
| Subject: | Key account management | Supplier | Buyer | China | Relationship | Key-Account-Management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.05.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422786