Government-led macro-social marketing programs in Vietnam : outcomes, challenges, and implications
Year of publication: |
December 2017
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Authors: | Truong, V. Dao |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 4, p. 409-425
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Subject: | behavior change | macromarketing | public health | review | Vietnam | Viet Nam | Social Marketing | Social marketing | Gesundheitswesen | Health care system | Gesundheit | Health | Gesundheitspolitik | Health policy |
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