Grapevines of Innovation: Ozone as a Cleaning Agent in the California Wine Industry
This article examines the diffusion of technological innovation within the California wine industry by studying the adoption of ozone-cleaning technology. The paper compares ozone with other sanitizing systems and reviews current perspectives on innovation diffusion and adoption before describing and analyzing the results of a 2007 industry survey completed by 128 California wineries. We find that the decision to adopt ozone-cleaning technology was correlated with its economic advantages but not with either demographics of decision makers or variables indicative of a winery's ability to absorb new information. (JEL Classification: Q1, Q16, O33)
Year of publication: |
2012
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Authors: | Bar-Am, Calanit ; Lapsley*, Jim ; Mueller, Rolf A.E. ; Sumner*, Daniel A. |
Published in: |
Journal of Wine Economics. - Cambridge University Press. - Vol. 7.2012, 01, p. 108-125
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Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
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