Graphic Arts Film and Chemistry to South East Asia: A Case Study

Du Pont′s strategy of supplying graphic arts film and chemistry to the South East Asian market from Australia rather than the United States or Japan is examined. Geographical factors are discussed and the idea that customer service to South East Asia would be greatly improved is expounded. Manufacturing and distribution approaches are also outlined as factors behind the strategy.

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Year of publication:	1989
Authors:	Blackshaw, David
Published in:	International Journal of Physical Distribution & Materials Management. - MCB UP Ltd, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 19.1989, 10, p. 27-33
Publisher:	MCB UP Ltd
Subject:	Asia \| Australia \| Logistics \| Printing industry

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000000343 [DOI]
Source:	Other ZBW resources

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