Gratitude in relationship marketing : theoretical development and directions for future research
Year of publication: |
2014
|
---|---|
Authors: | Raggio, Randle D. ; Walz, Anna M. ; Godbole, Mousumi Bose ; Folse, Judith Anne Garretson |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 2-24
|
Subject: | Relationship marketing | Buyer behaviour | Buyer-seller relationships | Customer behaviour | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing |
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