Gravitational marketing : the science of attracting customers
Jimmy Vee; Travis Miller; Joel Bauer
| Year of publication: |
c 2008
|
|---|---|
| Authors: | Vee, Jimmy ; Miller, Travis ; Bauer, Joel |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXXV, 236 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index The laws of gravitational marketing. The power of gravity -- Anatomy of gravitational marketing -- How to be worthy of attraction -- The Newton in all of us -- The object of your attraction -- Increase your gravitational potential -- Creating irresistible attraction -- Gravitational marketing attraction techniques. Activate your gravitational attraction -- Attracting through personal effort -- Attracting through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through the internet -- Attracting through radio & television -- Epilogue 0802 |
| ISBN: | 978-0-470-22647-6 ; 0-470-22647-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003527127