Great expectations: why predictions go awry
States that most predictions of technology development turn out to be wrong and that many companies suffer financially as a result. Gives examples of a number of companies which have predicted wrongly, showing the variety of reasons for these mistakes. Expands on the reasons and suggests that recognising the pitfalls is a major advantage for predictors and recommends a number of points.
Year of publication: |
1993
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---|---|
Authors: | Brody, Herb |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 10.1993, 1, p. 23-27
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Publisher: |
MCB UP Ltd |
Subject: | Companies | Technological forecasting |
Saved in:
Online Resource
Saved in favorites
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