GREAT STRATEGY OR GREAT STRATEGY IMPLEMENTATION-- TWO WAYS OF COMPETING IN GLOBAL MARKETS
Year of publication: |
1993
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Authors: | Egelhoff, William G. |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 34.1993, 2, p. 37-50
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