Greek Olive Oil: How Can Its International Market Potential Be Realized?

Trade issues affecting virgin olive oil originating in Greece are examined. A gravity model is estimated to determine the factors affecting trade in olive oil. The results provided by the gravity model yield information that is central to determining the strengths and weaknesses of the sector, as well as the opportunities and threats that exist. Finally, some proposals and suggestions are developed for increasing the international competitiveness of the Greek olive oil industry and endowing it with essential quality and safety assurances.