GREEN BANKING - FAD OR NEED?

This paper aims to present how the concept of ‘Green Banking’ is perceived in Romania. The first part contains relevant information on the importance of approaching a Green direction, referring to the objectives of the 2030 Agenda. The paper continues with a presentation of important concepts in the literature, and some currently existing Green Banks models. The central point of this research is the analysis of data collected through a questionnaire, among the citizens of Romania (N = 348), regarding aspects related to the adoption of a Green direction in the banking sector. The end of the paper presents the main conclusions, which convey the idea that this concept is perceived as a need, but not as a fad.