Green Banking Initiatives and Awareness

Although the roots of the environmental movement can be traced as far back as 1739, much of the modern history does not reflect a conscientious concern for our natural resources and the sustainable management of such until late. Our progress has led to the demise of the environment; the Industrial Revolution, pollution, cars and smog, pesticides etc. the list could go on and on. Enterprises are now increasingly interested in establishing and implementing strategies that will help them to address environmental issues and also pursue new opportunities. The reasons for going green are manifold, and the key among them are: increasing energy consumption and energy prices, growing consumer interest in environmentally-friendly goods and services, higher expectations by the public on enterprises, environmental responsibilities and emerging stricter regulatory and compliance requirements. This paper discusses about the meaning of green banking and its awareness among the customers in dakshina kannada district of Karnataka, India