Green brand benefits and their influence on brand loyalty
Jialing Lin, Antonio Lobo and Civilai Leckie
| Year of publication: |
2017
|
|---|---|
| Authors: | Lin, Chia-Ling ; Lobo, Antonio ; Leckie, Civilai |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 3, p. 425-440
|
| Subject: | Green brand image | Green brand loyalty | Green perceived risk | Self-expressive benefits | Utilitarian benefits | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Markentreue | Brand loyalty | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2016-0174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707001