Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Brandon J. Reich, Catherine A. Armstrong Soule
| Year of publication: |
October-December 2016
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|---|---|
| Authors: | Reich, Brandon J. ; Armstrong Soule, Catherine A. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 4, p. 441-458
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| Subject: | Öko-Marketing | Green marketing | Nachhaltiger Konsum | Sustainable consumption | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Experiment | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2016.1214649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633857