Green eco-seals and advertising persuasion
Year of publication: |
2012
|
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Authors: | Bickart, Barbara A. ; Ruth, Julie A. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 4, p. 51-67
|
Subject: | Werbung | Advertising | Umweltzeichen | Eco-label | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Produktinformation | Product information | Waschmittel | Detergents | USA | United States |
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