Green human resource management, corporate social responsibility and customer relationship management : relationship analysis in the Brazilian context
Purpose: This paper aims to analyze green human resource management's (GHRM’s) relationships with corporate social responsibility (CSR) and customer relationship management in Brazilian companies. Design/methodology/approach: A sample of 142 companies – from the electro-electronics, mechanical metals, packaging, footwear and plastics industries – was examined using the partial least squares method. Findings: The results reveal that GHRM practices positively influence CSR practices, which act as a moderating construct to positively influence customer relationship management. Research limitations/implications: The results cannot be generalized due to the non-probabilistic sampling used; however, the results meet the requirements of the statistical methodology. Practical implications: These findings contribute to business managers' decision-making, as they demonstrate that organizations must develop a consistent culture focused on social and environmental issues. This also reveals that the human resources field can contribute to developing a socially correct company, with the subsequent possibility of satisfying customers to retain and create customer loyalty. Social implications: The results show that for a company to be sustainable from an economic, social, and environmental perspective, the involvement of human resource management is fundamental. Originality/value: This paper contributes to academia by presenting a new theoretical model, tested using a sample of Brazilian companies, which illuminates GHRM as an area still under development.
Year of publication: |
2020
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Authors: | Freitas, Wesley Ricardo de Souza ; Caldeira Oliveira, Jorge Henrique ; Teixeira, Adriano Alves ; Stefanelli, Nelson Oliveira |
Published in: |
International Journal of Productivity and Performance Management. - Emerald, ISSN 1741-0401, ZDB-ID 2024364-9. - Vol. 70.2020, 7 (21.09.), p. 1705-1727
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Publisher: |
Emerald |
Saved in:
Online Resource
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