Green Management Matters Only If It Yields More Green: An Economic/Strategic Perspective

This essay was written in response to the theme of this years Academy of Management Meeting, Green Management Matters. I assert that firms should adopt green management practices only if such activities complement the organizations business and corporate-level strategies and ultimately, enhance profitability or shareholder wealth. To illustrate this, I outline an economic/strategic perspective on green management practices, focusing on the strategic benefits and competitive dynamics associated with this activity. I also identify specific tactics firms can employ to achieve such strategic goals, as well as the functional areas affected by these decisions.