Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Ebenezer Afum, Yaw Agyabeng-Mensah, Charles Baah, George Asamoah and Lawrence Yaw Kusi
Year of publication: |
2023
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Authors: | Afum, Ebenezer ; Agyabeng-Mensah, Yaw ; Baah, Charles ; Asamoah, George ; Yaw Kusi, Lawrence |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 10, p. 2151-2169
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Subject: | Enterprise social performance | Green market orientation | Green reputation | Green value-based innovation | Lean management | KMU | SME | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Lean Management | Innovation | Unternehmenserfolg | Firm performance | Reputation | Nachhaltige Entwicklung | Sustainable development | Lean Production | Lean production |
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