Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability
Year of publication: |
2022
|
---|---|
Authors: | Borazon, Elaine Quintana ; Huang, Yi-Chun ; Liu, Jen-Ming |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 7, p. 1475-1496
|
Subject: | Organizational performance | Dynamic capability view (DCV) | Green market orientation (GMO) | Green supply chain management (GSCM) capability | Natural resource-based view (NRBV) | Umweltmanagement | Environmental management | Lieferkette | Supply chain | Taiwan | Elektronikindustrie | Electronics industry | Ressourcenorientierter Ansatz | Resource-based view | Dynamische Kompetenzen | Dynamic capabilities | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Öko-Marketing | Green marketing |
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