Green Marketing: A Start to Environmental Safety
The world is developing significantly with huge industrialization all around and leaving behind a curse to the nature. People all around the globe are now aware about the environmental depletion which the industrialists have been serving along with the bundle of utilities. Newspapers, magazines and all media are also now a days enhancing consumer’s attention towards the environmental effects a product may have. This problem, thus, being not of a nation but of the whole globe, has increased the need of the marketer to focus upon. In order to survive in such an aware market, every marketer has to imperatively focus upon the green marketing. There is nothing new in the green product and green marketing but it only cares for the environment. Environment friendly products/raw mate-rials are the demand for both real consumers as well as the industrial buyers. Green marketing is a global concern and it is going to have a better future ahead. It can most profitably be used as a growth opportunity if the lag behinds are eliminated. The most important factor is to understand the consumer’s perception about the environment and to develop a better sense of moral obligation in every citizen.
Year of publication: |
2011
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Authors: | Kumar, Pandey Dharen |
Published in: |
Advances In Management. - Advances in Management. - 2011, December
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Publisher: |
Advances in Management |
Saved in:
freely available
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