Green Marketing and Its Effect on Consumer's Buying Behaviour : In the Context of Bangladesh
This research study “Green Marketing and Its Effect on Consumer's Buying Behaviour: In the Context of Bangladesh” aims to find the impact and relationship between Green Marketing and the buying behaviour of Bangladeshi consumers. 4 factors, Green Awareness, Green Price, Green Product Features and Green Promotion were chosen to find and measure the significance of that relationship. Even though green marketing has been the major term in many research papers throughout the years globally, there are only a few researches regarding this topic in Bangladesh. That’s why I have conducted this research to find the current condition of green marketing in Bangladesh.I have given an introduction to Green Marketing and Consumer’s Buying Behaviour in the first chapter, which also contains the objectives as well as the limitations that I had faced while conducting this research.The second chapter contains the review of previous literatures written on this topic and contrasting those to this study. It also contains detailed information about green marketing and related topics as well as the present condition of green marketing practices in Bangladesh.The third chapter contains detailed information on the methods that I have followed while conducting this research. It also contains the reliability test of this research. And lastly the fourth and the fifth chapter contain the analysis of the hypotheses, results of the research, discussion and conclusion. The questionnaire that was used to collect the primary data is included at the Appendix section of the paper
Year of publication: |
2022
|
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Authors: | Noor, Zilan Mohammad |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Bangladesch | Bangladesh | Öko-Marketing | Green marketing |
Saved in:
freely available
Extent: | 1 Online-Ressource (43 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 19, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4260625 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014241215
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