Green marketing as a positive driver toward business sustainability
Year of publication: |
[2020]
|
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Other Persons: | Naidoo, Vannie (ed.) ; Verma, Rahul (ed.) |
Publisher: |
Hershey, PA, USA : IGI Global, Business Science Reference |
Subject: | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development |
Description of contents: |
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
Table of Contents [gbv.de]
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Extent: | xxii, 356 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
Language: | English |
ISBN: | 978-1-5225-9558-8 ; 978-1-5225-9559-5 ; 978-1-5225-9560-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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