Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Isabel Fernandes Pinto, Ana Pinto Borges, Elvira Vieira, Bruno Miguel Vieira, Márcia Monteiro, Daniela Castilho
| Year of publication: |
2023
|
|---|---|
| Authors: | Pinto, Isabel Fernandes ; Borges, Ana Pinto ; Vieira, Elvira Pacheco ; Vieira, Bruno Miguel ; Monteiro, Márcia ; Castilho, Daniela |
| Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 178-194
|
| Subject: | Marketing | Öko-Produkt | Sustainable product | Nachhaltigkeit | Sustainability | Innovation | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-0019-0.ch009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414212