Green marketing orientation: Evolution, conceptualization and potential benefits
Year of publication: |
2019
|
---|---|
Authors: | Vilkaite-Vaitone, Neringa ; Skackauskiene, Ilona |
Published in: |
Open Economics. - Warsaw : De Gruyter, ISSN 2451-3458. - Vol. 2.2019, 1, p. 53-62
|
Publisher: |
Warsaw : De Gruyter |
Subject: | ecological marketing | environmental marketing | environmentally friendly products | strategic green marketing | sustainable marketing |
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