Green marketing strategies: an examination of stakeholders and the opportunities they present
| Year of publication: |
2011
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|---|---|
| Authors: | Cronin, J. Joseph ; Smith, Jeffery S. ; Gleim, Mark R. ; Ramirez, Edward ; Martinez, Jennifer Dawn |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 1, p. 158-175
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