Green marketing strategy, technology implementation and corporate performance : the role of green creative behaviour and institutional isomorphism
Year of publication: |
2024
|
---|---|
Authors: | Nyamekye, Michael Boadi ; Martey, Edward Markwei ; Agbemabiese, George Cudjoe ; Preko, Alexander Diani Kofi ; Gyepi-Garbrah, Theophilus ; Appah, Emmanuel |
Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 7.2024, 1, p. 84-109
|
Subject: | Green corporate performance | Green creative behaviour | Green marketing strategy | Institutional isomorphism | Technology implementation | Unternehmenserfolg | Firm performance | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Kreativität | Creativity | Öko-Produkt | Sustainable product |
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