Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Kan Jiang, Junyuan Zheng, Shaohua Luo
| Year of publication: |
2024
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|---|---|
| Authors: | Jiang, Kan ; Zheng, Junyuan ; Luo, Shaohua |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103660, p. 1-11
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| Subject: | Emotional appeal | Green product endorsement | Perceived credibility | Product involvement | Virtual influencer | Emotion | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects | Virtuelle Realität | Virtual reality | Virtuelle Organisation | Virtual organization | Öko-Produkt | Sustainable product | Virtuelles Team | Virtual team | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103660 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462270