Green pride in sustainable versus premium brand decisions
Year of publication: |
2022
|
---|---|
Authors: | Maior, Cecilia Souto ; Mantovani, Danielle ; Pinto, Diego Costa ; Ferreira, Mário B. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 7, p. 821-836
|
Subject: | Green consumption | Premium brands | Pride | Comparative choices | Choice justification | Sustainable consumption | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development | Markenartikel | Brand | Nachhaltiger Konsum |
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