Green product awareness effect on green purchase intentions of university students' : an emerging market's perspective
Year of publication: |
2021
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Authors: | Ansu-Mensah, Peter |
Published in: |
Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 7.2021, Art.-No. 48, p. 1-8
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Subject: | Green products awareness | Green marketing | Green purchase intentions | Emerging market | Ghana | Öko-Marketing | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s43093-021-00094-5 [DOI] |
Classification: | O43 - Institutions and Growth ; E24 - Employment; Unemployment; Wages ; I23 - Higher Education Research Institutions |
Source: | ECONIS - Online Catalogue of the ZBW |
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