Green product pricing with non-green product reference
Year of publication: |
July 2018
|
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Authors: | Hong, Zhaofu ; Wang, Hao ; Yu, Yugang |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 115.2018, p. 1-15
|
Subject: | Stainability | Green product pricing | Product reference | Consumer environmental awareness | Sustainable supply chain management | Öko-Produkt | Sustainable product | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Nachhaltigkeit | Sustainability |
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