"Green" segmentation : an application to the Portuguese consumer market
Year of publication: |
2009
|
---|---|
Authors: | Paço, Arminda M. Finisterra do ; Raposo, Mário |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 27.2009, 3, p. 364-379
|
Subject: | Portugal | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
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