A green shadow : the influence of hotel customers' environmental knowledge and concern on green marketing skepticism and behavioral intentions
Year of publication: |
2017
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Authors: | Yoon, Donghwan ; Chen, Rachel J. C. |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 22.2017, 3, p. 281-293
|
Subject: | Environmental claim | Environmental concern | Environmental knowledge | Green marketing | Hotel | Skepticism | Öko-Marketing | Hotellerie | Hotel industry | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Umweltpolitik | Environmental policy | Umweltschutz | Environmental protection |
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