"Green" wine packaging : targeting environmental consumers
Year of publication: |
2010
|
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Authors: | Barber, Nelson |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 22.2010, 4, p. 423-444
|
Subject: | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Zahlungsbereitschaftsanalyse | Willingness to pay | Wein | Wine | Ökologische Verpackung | Green packaging | USA | United States |
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