Greening retail : an Indian experience
Year of publication: |
2014
|
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Authors: | Kumar, Prashant |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 7, p. 613-625
|
Subject: | Green marketing | Green retailing | India | Sustainability | Indien | Einzelhandel | Retail trade | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Umweltmanagement | Environmental management |
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