"Greening" the marketing mix: do firms do it and does it pay off?
Year of publication: |
2013
|
---|---|
Authors: | Leonidou, Constantinos N. ; Katsikeas, Constantine S. ; Morgan, Neil A. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 2, p. 151-170
|
Subject: | Öko-Marketing | Green marketing | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Ressourcenorientierter Ansatz | Resource-based view |
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