Greenwashing understanding among Indian consumers and its impact on their green consumption
Year of publication: |
2024
|
---|---|
Authors: | Jog, Deepti ; Singhal, Divya |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 25.2024, 2, p. 491-511
|
Subject: | Green purchase behaviour | greenwashing | green consumers | receptivity to green advertising | environmental consciousness | personal norm | personal care products | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Indien | India | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management | Werbewirkung | Advertising effects |
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