Grey power : developing older customer strategies
Year of publication: |
2011
|
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Authors: | Tempest, Sue ; Barnatt, Christopher ; Coupland, Christine |
Published in: |
The silver market phenomenon : marketing and innovation in the aging society. - Berlin : Springer, ISBN 978-3-642-14337-3. - 2011, p. 203-216
|
Subject: | Ältere Arbeitskräfte | Older workers | Zielgruppe | Target group | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour |
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