Großveranstaltungen als Elemente des Stadtmarketings : Effizienzmessung am Beispiel des Hamburger Kirchentages 1995
Year of publication: |
1997
|
---|---|
Authors: | Pfnür, Andreas |
Published in: |
Marketing. - Wiesbaden : Gabler, ISBN 3-409-13952-4. - 1997, p. 45-67
|
Subject: | Großveranstaltung | Big event | Kosten-Nutzen-Analyse | Cost-benefit analysis | Stadtmarketing | City marketing | Hamburg |
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