Grounded theory : a practical guide for management, business and market researchers
Year of publication: |
2002
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Authors: | Goulding, Christina |
Publisher: |
London [u.a.] : SAGE |
Subject: | Grounded theory | Marktforschung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern
Schütz, Karsten, (2007)
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Qualitative marketing research
Carson, David, (2001)
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Die Teilnahmebereitschaft an mobilen Web-Befragungen : eine empirische Untersuchung
Schulte, Marie, (2018)
- More ...
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Consuming material authenticity in the age of digital reproduction
Goulding, Christina, (2019)
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Goulding, Christina, (2005)
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Gothic entrenpreneurs: a study of the subcultural commodification process.
Goulding, Christina, (2007)
- More ...