Groundswell (Charlene Li, Josh Bernoff)
von Daniel Michelis
| Year of publication: |
2010
|
|---|---|
| Authors: | Michelis, Daniel |
| Published in: |
Social-Media-Handbuch : Theorien, Methoden, Modelle. - Baden-Baden : Nomos, Ed. Reinhard Fischer, ISBN 3-8329-5470-8. - 2010, p. 204-217
|
| Subject: | Charlene Li | Josh Bernoff | Öffentlichkeitsarbeit | Public relations | Internet | Zielgruppe | Target group | Betriebswirtschaftliches Ziel | Corporate objective | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008771874