Group-based brand relationships and persuasion : multiple roles for identification and identification descrepancies
Year of publication: |
2009
|
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Authors: | Fleming, Monique A. |
Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 151-169
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Persönlichkeitspsychologie | Personality psychology |
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