Group-buying deal popularity
Year of publication: |
2014
|
---|---|
Authors: | Luo, Xueming ; Andrews, Michelle ; Song, Yiping ; Aspara, Jaakko |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 2, p. 20-33
|
Subject: | group-buying deals | deal popularity | social influence | observational learning | sales |
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