Group Coupons: Interpersonal Bundling on the Internet
Year of publication: |
2012-09
|
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Authors: | Chen, Yongmin ; Zhang, Tianle |
Institutions: | NET Institute |
Subject: | Interpersonal Bundling | Group Coupon | Group Discount | Demand Uncertainty |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Number 12-09 31 pages |
Classification: | D4 - Market Structure and Pricing ; L1 - Market Structure, Firm Strategy, and Market Performance ; M3 - Marketing and Advertising |
Source: |
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Chen, Yongmin, (2014)
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Chen, Yongmin, (2015)
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Endogenous Firm and Information Rent Under Demand Uncertainty
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