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Perspectives in consumer behavior
Kassarjian, Harold Haig, (1968)
Readings : marketing and society
Gist, Ronald R., (1971)
Promotional competition in retailing
Morse, Leon, (1967)
Informal social group influence on consumer brand choice
Witt, Robert E., (1969)
Interpersonal orientation and innovative behavior
Bruce, Grady D., (1973)