Grouping Euroconsumers : a culture-based clustering approach
Sudhir H. Kale
| Year of publication: |
2006
|
|---|---|
| Authors: | Kale, Sudhir H. |
| Published in: |
International marketing ; Vol. IV. - London [u.a.] : SAGE. - 2006, p. 316-328
|
| Subject: | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Kulturelle Identität | Cultural identity | EU-Staaten | EU countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410964