Grouping Euroconsumers: A Culture-Based Clustering Approach
Year of publication: |
1995
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Authors: | Kale, Sudhir H. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 3.1995, 3, p. 35-48
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Saved in:
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