Growing Green: Three Smart Paths to Developing Sustainable Products - Most executives believe that sustainability is a revenue driver, but they're not sure how to make it work for them. Here are three broad strategies for aligning companies' green product goals with their capabilities.
Year of publication: |
2010
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Authors: | Unruh, Gregory ; Ettenson, Richard |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2010, p. 94-103
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