Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
Year of publication: |
2010
|
---|---|
Authors: | Tucker, Catherine ; Zhang, Juanjuan |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 5, p. 805-814
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | two-sided markets | information disclosure | competition | inference | entry | field experiment |
-
Tucker, Catherine, (2008)
-
Third-party apps (TPAs) and software platform performance : the moderating role of competitive entry
Zhou, Geng, (2018)
-
Media see-saws : winners and losers in platform markets
Anderson, Simon P., (2020)
- More ...
-
Tucker, Catherine, (2013)
-
How Does Popularity Information Affect Choices? A Field Experiment
Tucker, Catherine, (2011)
-
Tucker, Catherine, (2008)
- More ...